Vice President, Digital Commerce Operations & User Experience at SharkNinja in Needham, MA

Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

Overview:

The Vice President, Digital Commerce Operations & User Experience will be responsible for leading and overseeing all aspects of SharkNinja’s digital commerce operations and the user experience across online platforms in the Americas. The Vice President, Digital Commerce Operations & User Experience plays a critical part in ensuring SharkNinja delivers a seamless, customer-centric digital shopping experience that drives engagement, conversion, and sales. Reporting to the SVP of Digital Experience, Americas, the Vice President will collaborate with cross-functional teams, including Product, Technology, Marketing, and Customer Service, to enhance digital commerce performance and improve the overall user journey.

The Vice President, Digital Commerce Operations & User Experience will be instrumental in scaling e-commerce operations, optimizing the end-to-end customer experience across all digital touchpoints, and driving digital transformation initiatives to keep SharkNinja at the forefront of innovation in the home appliances industry.

Key Responsibilities:
Digital Commerce Operations

Lead all operational aspects of the digital commerce business for SharkNinja’s direct-to-consumer (DTC) and third-party marketplaces (e.g., Amazon, Walmart) across the Americas

Ensure seamless integration of product availability, inventory management, and fulfillment operations in collaboration with supply chain and logistics teams

Implement effective order management systems (OMS) to optimize the customer order journey, from checkout to fulfillment and delivery

Drive continuous improvements in the commerce infrastructure, ensuring scalability, agility, and efficiency across all platforms

Develop and maintain SLAs for site uptime, load times, and e-commerce performance, ensuring a reliable and high-performing platform

Partner with finance and operations teams to ensure accurate sales forecasting and reporting for e-commerce channels

User Experience (UX) Strategy & Design

Own the digital user experience, focusing on creating intuitive, engaging, and conversion-optimized experiences for customers across SharkNinja’s e-commerce platforms

Develop and implement a UX strategy that ensures a cohesive experience across all devices (desktop, mobile, tablet) and digital touchpoints

Leverage user insights, behavioral data, and A/B testing to continuously improve the site experience and optimize the customer journey, reducing friction and increasing conversion

Collaborate with the product design, engineering, and content teams to create a visually appealing and easy-to-navigate website that aligns with SharkNinja’s brand guidelines

Innovate with emerging UX/UI trends and technologies, ensuring the SharkNinja digital presence is best-in-class

Conversion Rate Optimization (CRO) & Analytics

Lead the development and execution of conversion optimization strategies to drive sales, improve customer satisfaction, and increase overall e-commerce performance

Implement testing frameworks (A/B and multivariate testing) to refine customer journeys, improve usability, and increase conversion rates across SharkNinja’s e-commerce properties

Partner with data and analytics teams to define and track key performance metrics (KPIs) for site performance, user behavior, and customer engagement

Identify bottlenecks or points of friction in the purchase funnel, proposing data-backed solutions to improve performance

Use data analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor and report on digital commerce performance

Omnichannel Integration

Work closely with retail and omnichannel teams to ensure a seamless integration between online and offline customer experiences

Develop strategies to enable initiatives such as "buy online, pick up in store" (BOPIS) and other cross-channel shopping experiences that enhance customer convenience

Align with marketing, loyalty, and CRM teams to drive omnichannel personalization and engagement strategies, using data from multiple sources to deliver a consistent experience across all channels

Leadership & Team Development

Lead, mentor, and develop a high-performing team responsible for digital commerce operations, UX, and analytics, fostering a culture of innovation, collaboration, and accountability

Build an agile, data-driven organization that can quickly adapt to changes in the digital commerce landscape and consumer behavior

Manage relationships with third-party technology vendors, agencies, and platform partners to ensure SharkNinja’s commerce solutions meet business requirements and are optimized for performance

Digital Innovation & Transformation

Drive digital transformation initiatives by identifying and implementing new technologies (e.g., AI, AR, voice commerce) that can enhance the customer experience or streamline operations

Stay current with the latest industry trends and best practices in e-commerce, digital marketing, and UX design to keep SharkNinja competitive

Champion innovation and process improvement to accelerate growth and create a future-proof digital commerce ecosystem for SharkNinja

Qualifications:
Education & Experience

Bachelor’s degree in Business, Marketing, Digital Commerce, or related field; MBA or advanced degree preferred

10+ years of experience in digital commerce operations, with a minimum of 5 years in a leadership role overseeing e-commerce, UX, or product management

Proven track record of leading large-scale e-commerce operations, preferably in consumer products, retail, or technology industries

Demonstrated success in managing digital transformation and improving user experience across multiple digital platforms

Experience with enterprise e-commerce platforms (e.g., Salesforce Commerce Cloud, Shopify Plus, Magento) and related technologies

Skills & Competencies

Strong leadership and team-building skills, with the ability to mentor and inspire cross-functional teams

Expertise in digital commerce technologies, UX design principles, and agile methodologies

Deep knowledge of digital analytics, conversion rate optimization, and testing methodologies

Excellent problem-solving skills, with the ability to use data and insights to drive decisions and improve performance

Ability to manage multiple projects simultaneously and execute in a fast-paced, dynamic environment

Reporting & Collaboration

Collaborates closely with product, marketing, operations, supply chain, IT, and global digital commerce teams

Direct management of teams focused on e-commerce operations, user experience, and digital analytics

Location: Needham, MA (USA) / Hybrid (3-4x week in office)

Why Join SharkNinja?
SharkNinja is a dynamic and innovative company that thrives on delivering best-in-class products and customer experiences. As the VP of Digital Commerce Operations & User Experience, you’ll have the opportunity to shape the digital future of the brand and make a significant impact on SharkNinja’s growth and success.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET

Lead us to be “RARELY SATISFIED”

Make things better each day; “PROGRESS OVER PERFECTION”

Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”

Deliver something great; “WINNING IS A TEAM SPORT”

Be clear and honest, “COMMUNICATING FOR IMPACT”

Explore SharkNinja: Instagram LinkedIn SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com