Our client, a leading healthcare educator in the Education space, is seeking a dynamic Sr. Specialist/ Project Manager to join their Institutional Marketing team. This role is ideal for someone who thrives in a fast-paced environment, has a deep understanding of creative processes, and is passionate about ensuring the consistent delivery of on-brand, high-impact marketing campaigns.

This position will be approximately 70% project management and 30% creative oversight, requiring a strong grasp of campaign execution, brand messaging, and creative development workflows.

Essential Duties and Responsibilities

Campaign and Project Management:

• Lead and manage integrated, multi-channel marketing projects (e.g., CRM/email campaigns, web updates, creative asset production).

• Coordinate timelines, priorities, budgets, and approvals to ensure successful project execution.

• Maintain and update project plans in tools like Workfront or similar PM platforms.

• Manage cross-functional teams and maintain accountability across departments, vendors, and stakeholders.

Creative Briefing and Development:

• Develop and lead tactical creative briefs in collaboration with Institutional and Product Marketing teams.

• Ensure briefs effectively communicate business needs, target audience insights, and desired creative direction.

• Partner with internal creative teams and external agencies to align on brand standards and project objectives.

Evaluation and Execution:

• Manage the execution of creative deliverables including UGC video campaigns (with vendors such as Media Nuggets), paid digital, social, and email marketing.

• Act as a quality control gatekeeper, reviewing creative work (scripts, rough cuts, designs) to ensure brand consistency, message clarity, and creative excellence.

• Ensure all creative meets strategic goals, is on brand, and is delivered on time and within budget.

Cross-Functional Collaboration:

• Work closely with departments such as Research, Business Intelligence, Media, PR, Legal, and Academics to incorporate their insights and ensure all creative assignments are informed and accurate.

• Translate business goals and marketing strategy into effective creative direction.

Creative Asset Management:

• Collaborate with brand teams and agencies to maintain an organized and up-to-date visual asset library.

• Ensure consistency and availability of assets for use across marketing channels.

Budget and Vendor Coordination:

• Oversee budgets related to creative projects, ensuring alignment with authorized plans.

• Manage purchase orders, invoices, and payments for external vendors and creative partners.

Qualifications:

• Experience with Workfront or similar project management tools is highly preferred.

• Strong understanding of creative workflows, either in-house or within a creative agency environment.

• Deep knowledge of brand messaging, visual consistency, and multi-channel marketing best practices.

• Proven ability to manage high-volume projects across a variety of creative and marketing functions.

• Excellent written and verbal communication skills; adept at distilling complex concepts into clear briefs.

• Comfortable acting as a brand guardian and ensuring creative quality at every stage of the process.

About the Client:

Our client is a mission-driven healthcare educator committed to empowering students and professionals to succeed. They work with organizations to address future workforce needs by delivering world-class academic curriculums, certifications, and training across the healthcare industry.

About Aquent Talent:

Aquent connects the best marketing, creative, and design talent with the world's biggest brands.

Benefits for eligible talent include:

• Subsidized health, vision, and dental insurance

• Paid sick leave

• Retirement plans with company match

• Free access to Aquent Gymnasium’s online courses

Learn more about our benefits here: Aquent Talent Benefits

Aquent is an equal opportunity employer committed to diversity and inclusion in the workplace.

#LI-BS1