Manages and coordinates the development, implementation, and monitoring of the asset plans to prepare for launch of a US brand or indication. Participates in the development of market development strategies, including a focus on screening and diagnosis of diseases, and leads the development of marketing tactics to meet business goals. Is recognized as an expert for the brand and/or indication and therefore, provides leadership, mentoring and guidance to others.  

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheims high regard for our employees.

• This role is based on-site at our Ridgefield, CT location with hybrid flexibility of 2-3 days per week on-site. 

Duties & Responsibilities

• Manages and coordinates the development, implementation and monitoring of core elements of the asset plans.  Leads the development and implementation of marketing tactics to ensure attainment of goals related to these core elements. Oversees development and implementation of relevant tactical plans (i.e., sales/promotional tools, samples, PR/media, websites, market research, etc.)
• Monitors/analyzes product and market performance, competitive intelligence, market research to identify key growth opportunities and challenges facing the brand so as to define actions/tactics to advance brand toward its strategic objectives. 
• Manages relationship and collaborates effectively within the team, cross functionally, and with corporate colleagues to ensure clear communication and aligned execution.
• Assists in the development and monitoring of product forecasts and brand expense budgets. Meet financial targets for the brand including net sales, discounts, market share and expenses
• Supports annual business planning process as per schedule. Present to Senior Management as needed.

Requirements

• Bachelors degree from an accredited institution required.
• MBA preferred.
• AD Level:  Five-plus (5+) years of experience in the pharmaceutical industry or strategic marketing, including three (3) years of US pharmaceutical marketing or related pharma experience.
• Sr AD Level: Eight-plus (8+) years of experience in the pharmaceutical industry or strategic marketing, including five (5) years of US pharmaceutical marketing or related pharma experience.
• Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g. Google, third party media providers, social media community platforms, etc.).
• Experience in guiding and integrating digital analytics and driving metrics-based optimization strongly preferred.
• Demonstrated project management skills.
• Demonstrated ability to manage budget and resources.
• Key contributor in development of marketing strategies that influence tactical implementation for brand teams.
• Demonstrated ability to achieve results in a highly matrixed organization.
• History of successful performance.
• Demonstrates acceptable level of performance for all AD, Marketing competencies/capabilities and AAI Behaviors.
• Proficiency in MS Office, Outlook and database applications.
• Ability to travel (may include overnight travel).

Eligibility Requirements:

• Must be legally authorized to work in the United States without restriction.
• Must be willing to take a drug test and post-offer physical (if required).
• Must be 18 years of age or older.