B2B Engagement Manager / Business Development Marketing

This role will be ongoing, fully remote and working 30+ hours/week

Position Overview
The B2B Engagement Manager / Business Development Marketing role is responsible for driving growth through strategic marketing initiatives aimed at identifying leads and developing relationships within healthcare systems. This position focuses on creating engagement strategies that effectively promote our services and enhance brand visibility in the B2B sector.

Key Responsibilities

• Identify and qualify leads within healthcare systems and organizations
• Implement a scoring system to measure leads based on engagement (e.g., attending webinars, downloading reports) and continuously provide access to Business Development leaders 
• Collaborate with internal BD leaders and potentially external partners (e.g., database providers or consulting firms) and search on LinkedIn to build and maintain email lists of decision-makers at healthcare systems that could be potential partners for Solis Mammography.
• Collaborate with cross-functional teams to develop thought leadership content
• Outline thought leadership topics that are appealing to healthcare C-suite executives (e.g., managing the rollout of new AI in healthcare systems, consumerism and retail healthcare, trends in womens health, joint ventures for healthcare systems) 
• Coordinate quarterly webinars. Work with internal partners to secure speakers, create presentations, and manage webinar logistics.
• Prepare reports on campaign performance and lead generation metrics
• Cultivate relationships with industry stakeholders and prospects
• Develop communication strategies for post-event follow-ups and lead nurturing
• Contribute to multi-channel marketing initiatives including press releases and blog posts

Qualifications

• 3+ years of experience in B2B marketing and business development
• Strong understanding of healthcare systems and consumerism
• Proven ability to develop engagement strategies that drive results
• Experience with lead generation tactics and calendar planning
• Excellent written and verbal communication skills
• Ability to work collaboratively in a fast-paced environment
• Familiarity with marketing automation tools and analytics

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including medical data.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

Email your resume in Word to:

steve.pagnozzi@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : SP12-1828052 -- in the email subject line for your application to be considered.***

Steve Pagnozzi - Recruitment Manager

For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa.



This job was first posted by Creative Circle on 11/04/2024 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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