We are seeking a highly motivated and experienced professional to join our team as an AVP, Gap Face to Face Marketing Lead. This candidate will be leading the development of channel strategies to improve performance and create efficiencies. Success measured through driving KPIs such as conversion rate, usage rate, district and store goal attainment & participation rates, incentive participation & performance, and influencing Consumer Promotions on performance.

To be successful as an AVP, Gap Face to Face Marketing Lead, you should have the following experience:

Prior experience working in a partner facing role in support of face-to-face marketing
Experience supporting a retail partner
Detailed knowledge of marketing controls and governance expectations for face-to-face channels
Experience with sales enablement, field support strategies and best practices
People management experience

Some other highly valued skills may include:

Retail financial products sales/marketing preferred
MS Office, specifically Excel and PowerPoint, as well as Salesforce
Strong verbal and written communication to effectively train, coach, and motivate field sales teams

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

This role is located in Wilmington, Delaware.

Purpose of the role

To develop, implement and manage marketing strategies through direct interactions with partners and their employees, including establishment of campaign budgets, monitoring of performance metrics, and implementation of data-driven optimisations to improve ROI

Accountabilities

Development and implementation of marketing strategies for face to face channels, including as applicable, bank branches, partner physical locations and other physical locations. This includes the identification of target audiences and establishment campaign objectives.
Management of marketing campaigns across face to face channels, including development of training materials, promotional materials, coordination with partners and their employees, and as applicable, branch staff, while ensuring compelling, consistent messaging across all customer touchpoints.
Analysis of campaign performance of face to face initiatives, and preparation of regular reports to evaluate the effectiveness of marketing campaigns.
Enhancement of the customer experience within face to face channels, to streamline processes, and optimise the physical environment to create a positive and engaging experience, as applicable.
Management of performance marketing budget for face to face channels, ensuring efficient allocation of resources, including monitoring of campaign costs, negotiation of contracts with vendors, and optimisation of spending to achieve marketing objectives.
Evaluation of market research (including voice of the customer and the partner employees) and competitive analysis to identify industry trends, consumer behaviour, and competitive positioning within face to face channels.

Assistant Vice President Expectations

To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
Take ownership for managing risk and strengthening controls in relation to the work done.
Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.