This role will require two days per week (minimum) in-office in Durham, NC.

Are you looking for a highly impactful Marketing Manager role where you get to shape the future of a high-profile specialty brand while leading innovative execution of strategy and creative solutions? If so, this role could be an excellent opportunity to consider.

As an HCP Marketing Manager for BENLYSTA, you will be leading key projects focused on the development of HCP personal promotional tactics across multiple indications, inclusive of peer-to-peer education initiatives. Candidate should be a self-starter, who has a passion for ensuring marketing campaigns are customer focused, competitive, and innovative.

This role will provide YOU the opportunity to lead key activities to progress YOUR career, responsibilities include…

• Lead development of assigned HCP personal promotional tactics – including developing project briefs to ensure promotional materials will deliver on the brand strategy and meet business objectives
• Work effectively and collaboratively as an equal partner across a matrix marketing organization
• Speaker program strategy and execution
  • Vision and resource allocation in partnership sales, medical and marketing
  • Customer guidance & targeting
  • Content strategy lead across multiple peer-to-peer channels
  • Lead coordination with strategic engagement team for speaker identification, training, and ongoing engagement
• Create and deliver robust field engagement plans providing clarity of direction and rationale for requested activities to ensure customer-facing teams have innovative materials necessary to effectively engage customers in complaint discussions
• Strategically align product and its attributes to identified marketplace needs through application of learnings from market research, data analysis, and insight generation
• Effectively lead cross-functional team of internal and external partners, including multiple agencies (professional AOR, scientific communications agency, etc.) and project teams to drive execution
• Develop effective working relationships and engage across relevant stakeholders (Brand & Sales Leaders, Medical, Marketing Directors, Legal/Regulatory)
• Measure and track performance of key tactics
• Work closely with marketing Directors to ensure tactics align with and support brand strategies and objectives

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s degree
• 4+ years of healthcare marketing or other relevant commercial experience (Relevant commercial experience may include sales, training, or communications in an agency, CPG or pharma company. Healthcare marketing can include brand marketing, market research, marketing operations, and/or provider marketing or a combination of these.)
• Experience working in a matrix environment and with all levels of an organization.

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• MBA
• HCP marketing experience strongly preferred
• Experience leading physician education and/or peer-to-peer education at a pharmaceutical company, healthcare provider organization, or other healthcare field
• Experience with KOL engagement
• Project management experience with proven ability to handle multiple projects simultaneously.
• Experience with primary and secondary market research.
• Demonstrated analytical skills. Ability to understand drivers of performance, synthesize and accurately draw conclusions from data and apply results of market research to inform decision making
• Budget management experience.
• Experience implementing projects within pharma including copy approval experience.
• Experience managing external Agencies.
• Demonstrated interpersonal skills and ability to build effective working relationships.
• Demonstrated leadership, proven decision-making, strategic thinking, problem-solving, and oral/written communication skills.

#LI-GSK

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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